Tuesday, January 22, 2013

In this world of high-speed technology, everyone seems to be smitten by the idea of fast and easy results. Unfortunately, reality is far from this. No matter what anyone has told you, business blogging doesn't give fast and easy results. You have to master the art of writing, understand the ever-changing facets of technology and keep pace with the interests of your audience. You have to regularly post blogs, upload related images and, not to mention, respond to reader’s questions. Hiring an assistant would make a lot of sense but if you are working on a shoe-string budget (like most of us) then these 5 core blogging essentials should help your business succeed.
Make your Blogging efforts Consistent:
One of the main aspects of business blogging is creating quality content and posting them regularly. The more blogs you post, the more traffic you’ll be able to generate. It’s a known fact that Google recognizes and recommends sites that have new and updated information on a regular basis. But before jumping into the wrong conclusion that by blogging regularly you’d be able to improve your site’s lead generation overnight, remember that it takes a lot of time and effort.
Make Friends with WordPress:
Make friends with WordPress, as it houses all your blog posts. WordPress comes out with a number of updated versions and it is important that you stay updated too. Make sure you don’t have any unauthorized blogs and empty fields. Make use of tags and keep checking the status of your dashboard. Your dashboard gives you a complete summary on the number of posts you currently have, the number of comments and the information on all those linking to you. These stats are there for a reason, so it’s better to make use of them.
Track Traffic Movements:
Keeping track of the number of people visiting your blog is the only way to know if your blogging efforts are bringing business. Some of the stats you should keep an eye on are page views, landing pages, the time spent on your site, number of visitors and referring sites. There are a number of analytic tools available for tracking traffic.
Retain Reader Interest and Engage with Them:
The main aim of business blogging is to connect with readers and syncing your blog content with the needs and problems of readers. Here, you might want to restrain using your sales pitch.  Readers are interested in learning and want to acquire quality information. When they get this, they’ll even reward you with their time and energy.
Design a Compelling Call to Action
This is where you should go beyond the mundane ‘Call us now’ line. Think of a compelling call to action, which will induce readers to divulge their personal information. Readers would be willing to give their details only when they know that there is something useful and valuable in it.
Yes, it is a tough job. With a business to maintain, you’ll have to find time for blogging. But once you start blogging, you’d find it simple, enjoyable and engaging.

Guest Author
Bylines Randy Collins likes writing articles related to Technology News, Gadget Reviews and How To. He also does guest posting for buycharter.com - a site that offers savings and current information on charter internet.


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